Target groups allow you to define and reach specific audiences for your marketing automation campaigns. By creating highly targeted groups, you can deliver personalized content and increase the effectiveness of your campaigns.
In Mapp Intelligence, you can create target groups using:
Segments - Leverage historical data to define target groups based on past user behaviors.
Real-Time Behaviors - Utilize live data to target users based on their current actions or immediate interactions.
1 Overview: Choosing the Right Method
Depending on your campaign goals, you can use Segments for deeper, historical analysis or Real-Time Behaviors for immediate engagement based on live user actions.
Segments
Segments are based on historical data collected over time. Use them to re-engage past customers, build loyalty programs, or target users who meet specific criteria.
Ideal for long-term strategies based on user history.
Extensive filtering options available for in-depth analysis.
Learn more about using Segments.
Real-Time Behaviors
Real-Time Behaviors focus on live data from users’ current sessions, allowing you to engage users instantly. Additionally, the Visitor scope can capture recent actions from past visits.
Perfect for real-time engagement, exit-intent pop-ups, and personalized offers.
Quick to set up without requiring full tracking integration.
Learn more about using Real-Time Behaviors.
2 Key Differences at a Glance
Feature | Segments | Real-Time Behaviors |
|---|---|---|
Data Source | Historical data | Live session data (plus limited historical data via Visitor scope) |
Use Case | Re-engagement, loyalty programs | Immediate engagement, personalized offers |
Filtering | Advanced filter capabililties | Basic filter capabilities, only current and recent data |
Setup | Requires full tracking integration | Quick setup with limited tracking requirements |