Visitors - User-Relationship Management - User - RFM Group
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Visitors - User-Relationship Management - User - RFM Group
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The User RFM Group analysis shows how many visits were performed by user groups according to the RFM model. It is useful for evaluating the purchase behavior of users.
RFM is the acronym for Recency, Frequency and Monetary.
Use the help in the context menu to get detailed information on the included dimensions and metrics.
Additional Information
Training chapter Extended user-centric analyses
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