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      Visitors - User-Relationship Management - User - RFM Group
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      Visitors - User-Relationship Management - User - RFM Group

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      Article summary

      The User RFM Group analysis shows how many visits were performed by user groups according to the RFM model. It is useful for evaluating the purchase behavior of users.

      RFM is the acronym for Recency, Frequency and Monetary.

      Use the help in the context menu to get detailed information on the included dimensions and metrics. 

      Additional Information

      Training chapter Extended user-centric analyses

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