Overview
Timed link redirection ensures that links in messages direct recipients to up-to-date and available content. After a specified period, all links in a message automatically redirect to a new destination, such as the start page of an online shop. This helps prevent recipients from landing on expired offers, out-of-stock products, or pages that no longer exist.
Key Characteristics
Group-wide configuration: Timed link redirection is enabled at the group level and applies to all messages within that group.
Uniform timing and destination: All links in the group redirect after the same defined time period and point to the same new destination.
Automatic protection against outdated content: Recipients clicking links long after sendout are guided to a relevant fallback page instead of obsolete content.
System link exclusion: System links, such as unsubscribe or forward links, are never redirected.
General Behavior
Once timed link redirection is enabled for a group, it applies automatically to all links in all messages sent from that group, including previously sent messages. No per-message configuration is required. Individual links can be excluded from redirection, and links in messages built from CMS templates require configuration by your customer service representative. See the procedures below.
Examples
A fashion retailer sends weekly newsletters with product promotions that change frequently. The retailer configures timed link redirection so that after 30 days, all product links redirect to the online shop’s main page. As a result, recipients who click on older messages are not taken to discontinued or out-of-stock products.
A company promotes a limited-time offer valid for one week. Link redirection is set so that seven days after sendout, all links redirect to the home page. This ensures that late clicks do not lead to expired offers.
Goal
Specify that after a defined period, all links in a message are automatically redirected to a different destination.
Prerequisites
The function for automatically redirecting links is activated for your Mapp Engage system.
Procedure — enable group-wide redirection
Automatically timed link redirection is managed on a group-wide basis. All messages in the group, including previously sent messages, are redirected to the new destination at the scheduled time.
Go to Audience > Group Management > Groups.
Click Edit next to the group for which you want to enable timed link redirection.
Select the Tracking & Links tab.
Expand Redirecting Settings.
In New Link Destination, enter the URL to which the links should be redirected after the defined time period.
In After … days, enter the number of days that should pass before the redirection takes place.
Click Save.
Timed link redirection is enabled for the selected group. All links in all messages belonging to this group are automatically redirected after the specified number of days.
Note
If timed link redirection is configured both for an individual message and at the group level, the group-wide setting takes precedence. The redirection defined in the group settings is applied when the scheduled time is reached.
Note
System links, such as unsubscribe or forward links, are never redirected.
Note
If you create messages using CMS templates, timed link redirection cannot be configured in the CMS template user interface. In this case, contact your customer service representative and specify which links should be redirected automatically and which should continue to link to the original destination.
You can exclude individual links from timed link redirection during message creation. See Excluding Individual Links below.
To manually change individual links after sendout, see Redirect Links After Sendout.
Excluding Individual Links
Exclude individual links in an email message from timed link redirection. Timed link redirection is enabled at the group level and applies to all links by default. If needed, you can exclude specific links from redirection directly within an individual message.
Prerequisites
Timed link redirection is enabled for the group.
Procedure
Open the message in which you want to exclude a specific link from timed link redirection. The message can be edited in the HTML editor of Mapp Engage or externally.
In the HTML link tag, add the following parameter:
ecm:ttl="off".Example:
<a href="http://MainWebshopPage.de/customercomplaint" ecm:ttl="off">Customer Service</a>Send the message.
Links that include the parameter ecm:ttl="off" are excluded from timed link redirection. All other links in the message continue to follow the configured redirection settings.
Note
System links, such as unsubscribe or forward links, are never redirected and do not require any configuration.