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      Analyses
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        Contents

        Analyses

        9 Articles in this category
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        Analyses 1 – Analyses Overview

        This training chapter gives an overview of important analyses that are available in Mapp Intelligence. Visit Find more information in the course Mapp Intelligence - Basic Analyses . 1 Visitors T...

        Analyses 2 – Basic Metrics

        This training chapter shows, how important metrics are being calculated. Visit Find more information in the course Mapp Intelligence - Metrics, Formulas and KPIs . 1 Basic Metrics Time Analysis The examples in this section contain the fol...

        Analyses 3 – Campaign Analyses

        This training chapter explains how to analyze your campaigns with Mapp Intelligence. Visit Find more information in the course Mapp Intelligence - Campaign Analyses . Preface In this document, many examples of meaningful campaigns are sho...

        Analyses 3.1 – Campaign Configuration

        This training chapter provides detailed information about setting up campaigns. Many handy use cases and analyses are depicted in the training chapter Campaign Analyses . Visit Find more information in the course Mapp Intelligence - Campaign...

        Analyses 4 – Referrer Analyses

        This training chapter shows the analysis of referrer information, which is measured automatically by Mapp Intelligence. 1 Overview Referrer analyses allow the following questions to be answered: From which websites do your customers access the...

        Analyses 5 – Analysis of Navigation Paths

        1 Pages Paths There are several analyses available. 1.1 Follower Pages and Preceding Pages Pages accessed directly before and after any page can be analyzed. The analyses have to be filtered for a specific page in order to provid...

        Analyses 6 – Analysis of Goal Achievement

        1 Website goals Website goals depict all defined conversion points, that were reached. They allow a quick analysis. 1.1 Configuration Predefined is the website goal "Order". Further goals can be added individually. Other website goals (e.g. reg...

        Analyses 7 - Extended user-centric analyses

        This training chapter provides an overview of the analysis of user-centric data which is tracked by Mapp Intelligence. The names of the "URM" dimensions and metrics have been slightly adapted and are outdated in this article. Generally, "URM - Cus...

        Analyses 8 – Cohorts

        1 Cohorts overview A cohort in Mapp Intelligence is a group of visitors, that made their first visit in the same time period. By using cohorts analyses the long-term development of visitors can be analyzed. In this context often the sustainabilit...