Subscriptions & Suppression brings together how contacts join your audience and how they are stopped from receiving messages: opt-in and opt-out (subscription), system-driven deactivation, and manual blacklists and Robinson lists.
What This Covers
Subscription – how contacts opt in (including double opt-in) and opt out.
Contact Deactivation – automatic suppression based on deliverability (bounces, spam complaints), and reactivation. See How Contact Deactivation Works.
Blacklists and Robinson Lists – manual and list-based suppression. See Blacklist Management and Robinson Lists.
Start Here
For a side-by-side comparison of every way a contact can be stopped from receiving messages – unsubscribe, deactivation, blacklist, removal, anonymization – see Opt-out Methods.