What is the purpose of data cleanup in Mapp Intelligence?
Data cleanup ensures that only relevant and active user data is retained in the system, particularly for unregistered users who do not have a Customer ID. This process helps maintain accurate analytics and optimizes system performance by removing inactive data.
What are the cleanup rules for user data in Mapp Intelligence?
Mapp Intelligence applies specific cleanup rules based on the type and frequency of user interactions:
Registered Users: Data is retained indefinitely for users with a Customer ID, allowing for long-term analysis of customer profiles.
Users with Only One Visit and One Page Impression: Data is deleted after 30 days.
Users with One Visit and Multiple Page Impressions: Data is deleted after 180 days.
Users with Multiple Visits: Data is deleted after 360 days.
Example of Data Cleanup Rules in Action
The following table provides a practical example of how these cleanup rules apply based on user activity and registration status:
Customer ID | User Profile - Visits | User Profile - Page Impressions | Will Be Deleted When? |
|---|---|---|---|
Exists | 1 | 1 | Never |
None | 1 | 2 | After 180 days |
None | 2 | 2 | After 360 days |
None | 1 | 1 | After 30 days |
Is data cleanup applied to all user data?
No, data cleanup only applies to unregistered users (those without a Customer ID). Data for registered users remains in the system indefinitely, ensuring that detailed analytics are available for users who have a customer profile.
Can data cleanup rules be customized?
Currently, Mapp Intelligence applies these cleanup rules as default settings, and they are not customizable. However, registered users’ data is retained permanently, allowing for comprehensive analysis of customers with a persistent profile.
How does data cleanup affect historical analysis?
For unregistered users, data cleanup may remove inactive records over time, meaning that some user-centric data may be unavailable if users did not return within the specified retention periods. Data for registered users remains unaffected, allowing for long-term historical analysis of these customer profiles.