This article focuses on e-commerce analysis, covering essential metrics related to product performance and orders.
1 Product Performance
What is the performance of my products?
Analysis: E-Commerce > Products .png)
Reading Example
Reading Example | |
|---|---|
Qty Product Views | The product "p46236611" was viewed 18,467 times. |
Add to Shopping Cart Rate % | During 18.91 % of all product views of "p46236611", the product was also added to the shopping cart. |
How does the position in a product list influence the performance of my products?
Analysis: E-Commerce > Products .png)
Reading Example
Reading Example | |
|---|---|
Qty Product List Position | The product "p46236611" was viewed 10,126 times in a product list. |
Product in List CTR | 18.13 % of all product list views of "p46236611" also included clicking the product to get to the product detail page. |
Product List Position Avg. (purchased products) | When the product "p46236611" was purchased during a visit it was listed on average on position 2.00 in a product list seen during the visit. |
2 Products not purchased
Which products and product categories are placed into the cart frequently but not being purchased?
Analysis: Individual Analysis.png)
Reading Example
Reading Example | |
|---|---|
Qty Abandoned Products: | The product "p46879125" was placed 2,356 times into the shopping cart but not purchased within the visit. |
Value Abandoned Products | The abandoned products of "p46879125" had a total value of EUR 297,215.75. |
Shopping Cart Abandonment Rate % | 48.03 % of all products "p46879125" that were put into the shopping cart were not purchased. |
3 Orders
Which orders have been tracked?
Analysis: E-Commerce > Orders separately .png)
Reading Example
Reading Example | |
|---|---|
Order Value | The order number "194976040" was tracked on October 25, 2016, at 23:00:31, and its value was EUR 304,97. |