Introduction
Mobile Push Messages in Mapp Engage now support location-based targeting. This feature enables you to send real-time push messages to app users based on their physical location. You can engage nearby users with timely and relevant content, such as store updates, special offers, or discount coupons, to increase foot traffic and boost engagement.
Common Use Cases
Send personalized messages to users near your physical stores.
Promote in-store events, flash sales, or limited-time discounts.
Deliver location-triggered notifications during campaigns.
Target users in specific regions or group multiple locations into clusters for broader campaigns.
Managing Locations in Engage
Location Management in Mapp Engage allows you to configure and manage your target locations for mobile push campaigns.
You can:
Create individual locations for specific stores or event areas.
Set up location clusters to group multiple areas for a single campaign.
Manage all your configured locations directly within Mapp Engage.
These capabilities make it easy to organize and optimize location-based engagement campaigns.
Prerequisites
Your mobile applications must be integrated with the relevant Mapp SDK.
The Location Manager feature must be enabled in your Engage system.