Goal
To delegate a subdomain to the Mapp nameservers for user tracking on client websites.
Background Information
Domain delegation allows Mapp Fashion to use your subdomain for tracking user behaviour and activity on your website. This step enables us to receive tracking data securely and in real time. Domain delegation is a crucial part of the onboarding process and is required before you use Mapp Fashion’s tracking and recommendation models.
Key Points:
Limited Access: Mapp only gains access to the subdomain you create and designate for user tracking, not your primary domain.
Branding: For branding purposes, it’s recommended to create a subdomain from your existing brand's domain.
Example:
Primary Domain: fashionbrand.com
Subdomain: mapp.fashionbrand.com
Usage Example: Mapp Fashion systems receive user activity data from mapp.fashionbrand.com
The subdomain must be a “real” subdomain, meaning it needs to be a sub-zone. An A (alias) or CNAME record is not sufficient. If there are other A records with the same name, you will need to change the subdomain or delete the previous entry.
Procedure
Step 1: Determine the Subdomain
Decide on the domain or subdomain you want to delegate (e.g., tracking.client.com). Coordinate with your IT department to set up this subdomain. If necessary, a Mapp representative can discuss the request with your IT contact.
Step 2: Delegate the Subdomain
For each subdomain you plan to use with Mapp Fashion, delegate it to the following nameservers by creating NS records for the new subdomain:
ns1.shortest-route.com
ns2.shortest-route.de
ns3.shortest-route.com
Example 1:
subdomain IN NS ns1.shortest-route.com.
subdomain IN NS ns2.shortest-route.de.
subdomain IN NS ns3.shortest-route.com.Example 2:
subdomain IN NS ns1.shortest-route.com.
IN NS ns2.shortest-route.de.
IN NS ns3.shortest-route.com.Ensure each record includes a period (".") at the end.
Step 3: Verify the Delegation
Confirm that the subdomain is delegated correctly to Mapp by following these steps:
Visit DNS Watch.
In the Hostname or IP input field, enter the subdomain.
From the Type drop-down list, select NS.
Click Resolve. The delegation works correctly if the response contains the nameservers listed in Step 2.
Step 4: Notify Mapp
Inform your Mapp representative that your subdomain has been successfully delegated to the Mapp nameservers.
Following these steps ensures that your subdomain is properly delegated, allowing Mapp Fashion to track user behaviour and effectively feed data into our recommendation models.
Important note
For optimal connectivity, simplicity, and security, we strongly recommend you use the direct domain delegation explained above.
Alternative methods to DNS delegation, such as DNS record pointing and Content Delivery Network / Web Application Firewall configurations, present significant risks and operational complexity, which you must manage independently without Mapp’s ongoing support.