Custom Parameters

With custom parameters, you can enrich the video analysis data with your website-specific information or metrics.

Use Categories to save static information. Also, they can be imported.

Custom parameters must be created in Mapp Q3 ( Configuration > Custom parameters ). During setup, the ID and the data type (text/number) for each parameter are defined.

You can send E-Commerce-, Event-, and Session Parameter in a media tracking request.

E-Commerce Parameter

Since Mapp has to record website goals as e-commerce parameters, it is also possible to transfer e-commerce parameters detached from orders and products.

Example

We are using the E-Commerce parameter with id "3" and the value "goal".

var media_parameter_string = "cb3=goal";
var media_parameter_object = {
    cb3: "goal"
};

wt_sendinfo_media("video_16889", "media_action", "1", "600", media_parameter_string, "64000", "100", "0");

//or

wt_sendinfo_media("video_16889", "media_action", "1", "600", media_parameter_object, "64000", "100", "0")

http://track.wt-eu02.net/111111111111111/wt?p=414,st&mi=video_16889&mk=media_action&mt1=1&mt2=600&cb3=goal&bw=64000&vol=100&mut=0&x=1253786695416

Event Parameter

You can also use event parameters to measure additional information about the current video.

Example

We are using the Event parameters: id "6" has the value "green" and id "7" collects the current location.

var media_parameter_string = "ck6=green;ck7=" + document.location.href;
var media_parameter_object = {
    ck6:"green",
    ck7: document.location.href
};

wt_sendinfo_media("video_16889", "media_action", "200", "600", media_parameter_string, "64000", "100", "0");

//or 

wt_sendinfo_media("video_16889", "media_action", "200", "600", media_parameter_object, "64000", "100", "0")

http://track.wt-eu02.net/111111111111111/wt?p=414,st&mi=video_16889&mk=media_action&mt1=200&mt2=600&ck6=green&ck7=https%3A%2F%2Fwww.mapp.com%2F&bw=64000&vol=100&mut=0&x=1253786695416

Session Parameter

Session parameters always refer to a session, i.e., a visit. If the parameter's value is transferred more than once during a visit, only the first or last value transferred is evaluated (depending on configuration).

Example

We are using the Session parameters: id "2" has the value "male" and id "5" has the value "logged_in".

var media_parameter_string = "cs2=male;cs5=logged_in";
var media_parameter_object = {
    cs2: "male",
    cs5: "logged_in"
};

wt_sendinfo_media("video_16889", "media_action", "200", "600", media_parameter_string, "64000", "100", "0");

//or

wt_sendinfo_media("video_16889", "media_action", "200", "600", media_parameter_object, "64000", "100", "0");

http://track.wt-eu02.net/111111111111111/wt?p=414,st&mi=video_16889&mk=media_action&mt1=200&mt2=600&cs2=male&cs5=logged_in&bw=64000&vol=100&mut=0&x=1253786695416