Parameters define which data points are captured from your website and used for tracking and analytics. This page allows you to review and manage all configured parameters. For more information, see Component Guide and Setup Steps.
Parameter List
The table shows all configured parameters and their details.
Name – Identifies the parameter.
Type – Defines where the parameter value is read from.
Description – Additional information about the parameter, if provided during configuration.
Last modified – Indicates when the parameter was last updated.
Parameter Type
The type defines how the parameter value is collected:
JavaScript variable – Reads values directly from the data layer or JavaScript variables.
URL parameter – Extracts values from URL parameters, for example campaign information.
Mobile parameter – Used for parameters collected in mobile tracking environments.
Actions
Use the available actions to manage parameters:
Create parameter – Add a new parameter.
Delete – Permanently removes the parameter.