Statistics

Overview

Push Notification Statistics provide a summary of key performance indicators (KPIs) for mobile push messages. These metrics help you evaluate message delivery, user interaction, and campaign effectiveness, enabling data-driven adjustments for improved performance.

Event data is provided by the Apple Push Notification Service (APNs) and Google Cloud Messaging (GCM). Engage cannot verify the accuracy of this data.

Navigation Path

Statistics > Group Messages > Push Notifications

Key Characteristics

• Statistics are only available for messages containing mobile push content.

• Metrics reflect message delivery and user behavior across devices.

• Events include:

  • Direct message clicks

  • App opens within 12 hours of sendout

• Device-specific tracking: Each contact’s activity is counted once per device.

Available Statistics

Delivery Performance

Displays sendout-specific delivery statistics. Graphs can be filtered by total or unique values.

• Delivery Rate – Percentage of messages successfully delivered.
  Delivery Rate = Delivered / Sent × 100

• Sent – Total number of messages sent.
  Sent = Delivered + Bounced + Skipped

• Delivered – Number of successfully delivered messages (confirmed by server response).

• Bounced – Messages that failed to deliver due to:

  • Invalid device token

  • Device unreachable

  • Server errors

  • App uninstalled or unable to receive messages

  • Message too long

Recipient Activity

Tracks how users interact with push notifications:

• Launch App – Number of times the app was launched.

• Open Landing Page / Deep Link / Store – User interactions with defined links.

• Dial Number – Number of times the call function was triggered.

• Dismissed – Number of dismissed notifications.

• Clicks – Unique clicks on the message.

• CTR (Click-through Rate) –
  CTR = Clicked Messages / Delivered Messages

• Dismiss Rate –
  Dismiss Rate = Dismissed Messages / Displayed Messages

Only one click or dismissal is counted per user per message.