Segmentation

Segmentation lets you define targeted audiences in Mapp Engage based on profile data, behavior, interests, purchases, or custom website attributes. Engage evaluates these criteria dynamically, so each segment always reflects the most current audience.

Segmentation is used across Engage for message targeting, personalizing content, and driving automations.

What You Can Do with Segmentation

Segmentation supports core marketing tasks such as:

• Targeting specific audiences for messages and automations

• Applying conditional logic based on profile and behavioral criteria

• Refining or limiting audiences within larger groups

• Keeping audiences up to date through dynamic recalculation

How-To Guides

Looking for step-by-step help? The How-To section explains how to:

• Create, edit, and publish segments

• Validate logic and review audience size

• Use segments in messages and automations, including real-world examples