Segmentation Builder

Introduction

The Segmentation Builder enables you to filter your audience by creating targeted segments.

Segments allow you to send messages to specific audiences instead of the entire group. You can also utilize the same segments in automations and to form target groups. Each time you use a segment, Mapp Engage dynamically checks its database to include contacts who currently meet the criteria.

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Find more information in the course Mapp Engage - Segmentation.

Segment Creation and Management in Mapp Engage

• Versatile Segment Creation: Define segments using various criteria such as contact profiles, online activity, interests, group membership, store purchases, and custom website data.

• Tailored Messaging: Customize messages to target specific audiences based on defined segments.

• Dynamic Updates: Modify segment criteria anytime, even after publication.

• Centralized Management: Create, publish, and manage segments centrally for consistent use across Mapp Engage.

• Reusable Segments: Apply the same segment across different areas within Mapp Engage multiple times.

• Sendout Targeting: Use segments to limit recipients and send different messages to distinct target audiences within the same group.

• CMS Integration: Specify which contacts receive particular paragraphs in a CMS message based on segments.

• Automations and Whiteboard: Integrate segments into automations and Whiteboard processes.

• Group Management: Transfer contacts into specific groups using segments.

• Audience Calculation: Determine the size of the audience that matches the segment criteria.