Segmentation, Custom Metrics & Formulas

Welcome to the Segmentation, Custom Metrics & Formulas section. This guide focuses on two powerful areas of Mapp Intelligence that enable you to refine your data and create tailored insights.

This section includes:

• Segmentation & Filter Options: Learn how to apply advanced segmentation and filtering techniques to isolate specific audiences and focus on the most relevant data.

• Custom Figures: Understand how to create and apply your own metrics and formulas to analyze data based on your unique business requirements.

Whether you’re segmenting your audience or building custom metrics, this section provides the tools and knowledge to elevate your data analysis to the next level.