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      Shopify
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      Contents

      Shopify

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      Article summary

      The Mapp Cloud App enables seamless integration of Mapp Intelligence with your Shopify store, helping you leverage advanced analytics and marketing capabilities. It creates a data layer for tracking key customer and store interactions.

      How It Works

      The Mapp Cloud app:

      • Loads an additional JavaScript file.

      • Creates the _ti dataLayer object for tracking.

      • Tracks AJAX add-to-cart events.

      • Loads the tiLoader for Mapp Tag Integration.

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