Single vs. Group Sendouts of Prepared Messages

Overview

Mapp Engage processes single and group sendouts of prepared messages differently. Understanding these differences is important for handling message IDs, statistics, outbox records, and limitations.

Single vs. Group Sendouts in Whiteboards

Sendout Method	Single Message	Group Message
Sendout in the Message area	N/A	You can manually send a group message in the Prepared Message Overview window using Copy & Send.
Time-based Whiteboard	Send the prepared message to all contacts in a segment. Contacts are selected from the system-wide database with a mandatory segment. Example: birthday emails	Send the prepared message to all contacts in the group on a defined schedule. Example: newsletter emails
Event-based Whiteboard	Send the prepared message to a contact after they complete a defined event. Example: transactional messages	Send the prepared message to all contacts in the group after a defined event takes place.
System Messages	Always single messages. Templates can be created for system messages.	Not applicable.

Please visit our Whiteboards documentation for more details.

Differences in Handling

Mapp Engage has a different way of sending and tracking a single message versus a group message.

Aspect	Single Message	Group Message
Message ID	All single sendouts of a prepared message share one `MID`. Mapp Engage retains the original prepared message `MID` for recognition.	A new, unique `MID` is assigned to each group sendout. The original `MID` is still recorded for reference.
Statistics	All single sendouts are evaluated together. One combined set of statistics is generated.	Each group sendout has its own statistics set.
Outbox	Only one sendout appears. Updating content replaces previous versions, which are not stored in Mapp Engage. Older versions can only be stored outside the system.	Each sendout is stored separately and is visible. No content is deleted, ensuring a record of every sendout.
Message Limitation	Not considered in message limitation.	Considered in message limitation.

Example

Example	Single Sendout (Birthday Email)	Group Sendout (Holiday Series)
Message ID Handling	All birthday emails share one `MID`, e.g., `1234`.	Each holiday message gets a unique `MID`.
Statistics	One combined set of statistics for all birthday emails. No separate statistics per message.	Each holiday message has its own statistics.
Outbox	Only one birthday message appears. Updates overwrite older versions, which are not retained.	Each holiday sendout is listed separately, and no message is deleted.