SMS Model in Mapp Engage

Introduction

SMS messaging in Mapp Engage is based on concise message content, personalization, and controlled sendouts.

Understanding how SMS messages are structured and delivered provides the foundation for creating reliable, time-critical communication.

This model applies consistently to all SMS messages in Mapp Engage.

Core Concept

An SMS message represents the text content that is sent to recipients during a sendout.

It defines the message text, personalization logic, and optional links.

SMS messages are created independently from audiences and can be reused across multiple campaigns and sendouts.

Message Characteristics

SMS messages follow specific characteristics that influence content creation and delivery:

• limited message length,

• encoding rules that affect character usage,

• delivery through external SMS providers.

These characteristics apply to all SMS messages, regardless of how they are sent.

Personalization and Variables

SMS messages can include personalization and variables to dynamically adapt content for recipients or campaigns.

• Personalization targets individual recipients or segments.

• Variables insert reusable or campaign-wide content elements.

These mechanisms work consistently across all SMS messages.

Message Lifecycle

At a high level, SMS messaging follows a consistent lifecycle:

1. An SMS message is created.

2. Personalization and variables are applied to the message.

3. The message is reviewed and tested.

4. The message is sent to a defined audience through a sendout or automation.

5. Delivery and performance results are analyzed after sendout.

Related Content

• SMS (Channel Overview)

  Learn about SMS setup, sender IDs, encoding, message formats, and best practices.