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Push Notification Statistics

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Overview

Push Notification Statistics provide a summary of key performance indicators (KPIs) for mobile push messages. These metrics help you evaluate message delivery, user interaction, and campaign effectiveness, enabling data-driven adjustments for improved performance.

Event data is provided by the Apple Push Notification Service (APNs) and Firebase Cloud Messaging (FCM). Engage cannot verify the accuracy of this data.

Statistics > Group Messages > Push Notifications

Key Characteristics

  • Statistics are only available for messages containing mobile push content.

  • Metrics reflect message delivery and user behavior across devices.

  • Events include:

    • Direct message clicks

    • App opens within 12 hours of sendout

  • Device-specific tracking: Each contact’s activity is counted once per device.

Available Statistics

Delivery Performance

Displays sendout-specific delivery statistics. Graphs can be filtered by total or unique values.

  • Delivery Rate – Percentage of messages successfully delivered.
    Delivery Rate = Delivered / Sent × 100

  • Sent – Total number of messages sent.
    Sent = Delivered + Bounced + Skipped

  • Delivered – Number of successfully delivered messages (confirmed by server response).

  • Bounced – Messages that failed to deliver due to:

    • Invalid device token

    • Device unreachable

    • Server errors

    • App uninstalled or unable to receive messages

    • Message too long

Recipient Activity

Tracks how users interact with push notifications:

  • Launch App – Number of times the app was launched.

  • Open Landing Page / Deep Link / Store – User interactions with defined links.

  • Dial Number – Number of times the call function was triggered.

  • Dismissed – Number of dismissed notifications.

  • Clicks – Unique clicks on the message.

  • CTR (Click-through Rate) –
    CTR = Clicked Messages / Delivered Messages

  • Dismiss Rate –
    Dismiss Rate = Dismissed Messages / Displayed Messages

Only one click or dismissal is counted per user per message.