Shows the probability of a visitor making a purchase within the next 30 days.
Predicted Conversion Probability, Predicted Churn Probability, Predicted Next Basket, and Predicted Customer Lifetime Value are part of Mapp Cloud's Artificial Intelligence Assistant. Please reach out to your Customer Success Manager about enabling this add-on feature.
For calculating this prediction, various criteria are analyzed:
Number of visits
Number of orders
Purchases/visit
Visit duration Avg
Page impressions/visit
Product views/visit
Value of product views/visit
Order value Avg
Order value
Days since first/last visit
Days since first/last purchase
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