Website Goals

Website goals represent all defined conversion points reached by users during their visits. These goals provide a quick and efficient way to analyze key conversion activities on your website, such as orders, registrations, or newsletter subscriptions.

1 Defining Website Goals

The default website goal is “Order.” You can add additional goals based on your needs (e.g., registration, newsletter subscription). Each website goal can be tracked using separate e-commerce parameters.

To configure website goals, navigate to Mapp Q3 > Configuration > Goals.

2 Calculation "Conversions"

Each achieved website goal is counted as a conversion. For the default goal “Order,” conversions correspond to the quantity of orders (Qty Orders). For other goals, conversions would be counted based on the specific action being tracked (e.g., successful registration or newsletter signup).

3 Use Cases

A) Identifying Which Website Goals Were Achieved

This analysis provides a breakdown of the website goals that users achieved, helping you track key conversion points.

Analysis: Marketing > Website Goals

B) Tracking Goal Achievement Over Time

This analysis helps you visualize how goal achievement has fluctuated over a specific time period, offering insights into seasonal trends or the impact of specific campaigns.

Analysis: Marketing > Website Goals > Time Series

C) Analyzing Campaign Channels That Led to Goal Achievement

This analysis identifies the campaign channels that contributed to users reaching website goals, enabling you to evaluate the effectiveness of different marketing efforts. The matching of campaign channels and website goals is determined by the defined default attribution model.

Analysis: Individual Analysis

The matching of campaign channel and website goal is done by the defined default attribution model. Further information can be found in the training chapter Campaign Analyses.

D) Understanding the Order of Campaign Channel Engagement Before Goal Achievement

This analysis shows the sequence of campaign channels that users engaged with before reaching the goal, helping you understand the customer journey and optimize channel attribution.

Analysis: Marketing > Customer Journeys >  Ad Media Path