Welcome to the Exploring Key Analyses section. This guide provides a comprehensive overview of the most important analyses in Mapp Intelligence, helping you uncover actionable insights and optimize your strategies.
This section includes:
Overview of Key Analyses: Understand the foundational metrics and how predefined values are calculated.
Campaign Analysis & Setup: Learn how to configure campaigns and analyze their performance effectively.
Navigation Path & Process Analysis: Explore user journeys, page sequences, and critical site processes, such as checkout funnels, to identify drop-offs and optimize conversions.
Goal Achievement: Analyze and measure the success of your website and app goals, from customer journeys to visit-specific behaviors.
User-Centric Analysis: Leverage advanced user data to gain insights into customer behaviors, such as total visits, purchases, and engagement cycles.
Cohort Analysis: Track long-term trends and understand how visitors return and engage with your site over time.
Whether you’re looking to measure goal achievement, optimize navigation paths, or dive into advanced customer analytics, this section equips you with the tools to make informed, data-driven decisions.