Prediction-based Campaigns: Coupon Usage Based on Conversion Probability

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Mapp's Artificial Intelligence Assistant includes a predictive feature to better segment audiences and target them in Mapp Engage. 

This use case illustrates how an insight-led coupon campaign can help reduce unnecessary costs and increase performance via better targeting. 

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Find more information in the course Mapp Cloud - Mapp AI Assistant.

Here are the steps that are mentioned in the video above.

Step

Where

What

1

Audience > Segmentation > CI Segments

Activate CI segment criterion

  • Predicted conversion probability - High

  • Predicted conversion probability - Medium

  • Predicted conversion probability - Low

2

Audience > Segmentation > Segmentation Builder

Create three segments:

  • High Conversion Probability with CI Segment criterion Predicted conversion probability - High

  • Medium Conversion Probability with CI Segment criterion Predicted conversion probability - Medium

  • Low Conversion Probability with CI Segment criterion Predicted conversion probability - Low

More information on segment creation

3

Automations > Whiteboards

Create recurring whiteboard Coupon Usage based on Conversion Probability

  1. step: choose Whiteboard Audience

    • select main group Master_Email

  2. step: choose Segment and add three paths

    • a) match condition Segment High Conversion Probability

    • b) match condition Segment Medium Conversion Probability

    • c) match condition Segment Low Conversion Probability

  3. step: for each path, add Send Email job and choose the email

More information on whiteboards