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    Article summary

    The Content Management section in Mapp Engage gives you access to tools that help you create, organize, and reuse content across your campaigns. This area is especially valuable for marketers working with templates, modular content, or personalized landing pages.

    You can manage everything from image assets to full email templates – all in one place.

    • Email: Create and manage email templates, frameworks, and ready-to-send messages.

    • Content Store: Upload and organize media assets (like images or icons) for consistent use across campaigns.

    • Voucher Manager: Manage coupon and barcode distributions to include in your emails.

    • Landing Pages: Design pages for lead generation, profile updates, or confirmations.

    • CMS Messages: Create structured, reusable messages based on flexible templates and content blocks.

    • Microsites: Build complete web pages, such as subscription or unsubscribe pages, using modular forms and content.

    All these tools can be combined to build consistent, personalized experiences – from message to landing page.


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