Creating a Segment

Goal

Create a new segment in Segmentation Builder that can be saved and published for use across Mapp Engage.

Background Information

A segment consists of criteria and optionally containers.

• Criteria define individual conditions for selecting contacts.

• Containers group multiple criteria or nested logic blocks under a shared operator, allowing you to build more complex audience definitions.

Details about how criteria and containers work are available on the Segmentation Builder Basics page.

Procedure

1. Open Audience > Segmentation > Segmentation Builder.

2. Click Create.

3. Enter a unique name for the new segment.

   • Optionally, enter a description to store additional information.

4. Click Create.

5. From the Add New Criteria panel, drag the required criteria or containers onto the canvas.

6. Configure the logic as needed.

   • Add, remove, or rearrange elements directly on the canvas.

   • Use containers when you want to group conditions under a shared operator or structure more complex logic.

7. To update counts for the entire segment, click the calculation symbol at the top of the canvas.

8. Click Save to store the segment as a draft you can continue editing.

   Note

   The segment is saved and you can keep refining the criteria as needed, but it will not be available for use in the Engage system.

9. Click Publish to make the segment available for use in Mapp Engage.

   Note

   Engage validates the segment structure before publishing. A segment is only published if:

   • all criteria and containers are combined logically

   • all dates and settings are valid

   • all mandatory fields are completed