Documentation Index

Fetch the complete documentation index at: https://docs.mapp.com/llms.txt

Use this file to discover all available pages before exploring further.

Create Custom Attributes

Updated
  • 1 minute(s) read
Prev Next

Goal

To create a custom attribute.

Background Information

Custom profile attributes allow you to store specific data about contacts, enabling tailored digital marketing strategies. These attributes are flexible and can store relevant information, such as household size, income bracket, or education level. They can also track message activity, conversion data, and more.

Attributes can be system-wide or limited to specific channels, with customizable data types and enumerations for added functionality. For more details, see Profile Attributes.

Procedure (manual)

Create a Custom Attribute in the System Interface

  1. Navigate to Administration > Attributes > Profile Attributes.

  2. Click Create new Attribute.

  3. In the Name field, enter a unique name for the custom attribute.

    Note:

    • Attribute names must be unique and are not case-sensitive.

    • Avoid spaces and special characters to prevent data import issues. Use only ASCII characters.

    • Names can have a maximum length of 80 characters.

  4. Select the Data Type from the drop-down list (e.g., String, Boolean, Number, Date).

  5. If the attribute is channel-specific, enable the Channels toggle and select the applicable channels. Leave it disabled for system-wide availability.

  6. Enable the Enumeration toggle if enumeration is needed. For details, visit Attribute Enumeration Management.

  7. Click Save & Close. When the attribute is successfully created, the system will send an email confirmation to the user.

Using Imports to Create Custom Attributes

In Mapp Engage, you can also create custom attributes by importing correctly formatted CSV or XML files. When a custom attribute referenced in the import does not yet exist, it is created automatically; if it already exists, the imported values are added to it.

Note:

  • You need Permission 236 - Data Import and Export to add new attribute metadata through an import.

  • In a CSV file, custom attribute columns use the header prefix user.CustomAttribute.X (replace X with the attribute name).

For the exact file layout and sample structures, see CSV Format for Contact Imports and XML Format for Contact Imports. For the import procedure, see Importing Contacts.

Related articles