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      Exit Rate Percent
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      Exit Rate Percent

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      Article summary

      Shows the share of exits on the number of visits.

      This formula is often used in the pages analysis.

      Calculation

      Exits / Visits * 100                                                                        

      An exit is assigned to the page that was viewed in the visit last.

      Examples:

      A user views the following pages:

      • Pages Analysis (Navigation > Pages > Pages)
        The pages analysis yields the following results:

        Calculation of "Exit Rate %" for the page "home"

        1 Exit / 2 Visits = 50 %        

      • Days Analysis (Visitors > Traffic)

        Calculation of "Exit Rate %"

        2 Exits / 2 Visits = 100 %

      Similar Figures

      Exits
      Bounce Rate %
      Entry Rate %

      Further Information

      Training document Basic Metrics

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