Increase Attendance by Promoting Exhibition Dates

This use case demonstrates a strategy marketers can use to increase recipient engagement by displaying relevant content - in this case, information about exhibition dates in their respective location.

All the steps we mention in the video are listed below.

Prerequisites

A custom attribute for the customer's area: Create Custom Attribute. You can check whether the custom attribute has been set correctly by going to Audience > Administration > All Contacts and looking at a contact profile:
Segmentation for the target audience: Create a Segment. The segment is called "Opt-Ins" and includes contacts whose Custom Attribute "Opt-In" is equal to True. The segment must be published before use.
A Content Store image for each area: Create New Content Store Element. Go to Content > Content Store > Images to make sure that you have images for each area, containing the dates and location of the exhibition in that area.

Step	Where	What
1	Content > Email > Email Messages	Add the dynamic content to your email. Create an Email Message "Travel Exhibition Dates". Add a hero block "T&R" Hero Image" for every exhibition banner in the content store (see the prerequisites). Select the block for "Glasgow" and go to the Details tab o the right. Activate the slider Sendout Condition. In the pop-up window Select a sendout condition, select Attribute and the following conditions: Attribute: Area Value: Scotland Click Save. Repeat this action for each location's block in the email. Save the message. For more information, see Create a New Block.
2	Content > Email > Email Messages	Schedule the message sendout Once the message is saved, click PREPARE SENDOUT at the top right of the Compose Email Message window. This opens the Configuration section. To test the message, click Preview and select a profile of a contact whose area you know. Then click Update. The email preview will show the exhibition banner that was set up for that area. Configure the sendout: Group: Master Email Segment: Opt-Ins Message transport: Schedule Select the correct data and time Click Schedule Message. For more information, see Schedule Message Processing.

Step

Where

What

Content > Email > Email Messages

Add the dynamic content to your email.

Create an Email Message "Travel Exhibition Dates".
Add a hero block "T&R" Hero Image" for every exhibition banner in the content store (see the prerequisites).
Select the block for "Glasgow" and go to the Details tab o the right.
Activate the slider Sendout Condition.
In the pop-up window Select a sendout condition, select Attribute and the following conditions:
- Attribute: Area
- Value: Scotland
Click Save.
Repeat this action for each location's block in the email.
Save the message.

For more information, see Create a New Block.

Content > Email > Email Messages

Schedule the message sendout

Once the message is saved, click PREPARE SENDOUT at the top right of the Compose Email Message window. This opens the Configuration section.
To test the message, click Preview and select a profile of a contact whose area you know. Then click Update. The email preview will show the exhibition banner that was set up for that area.
Configure the sendout:
- Group: Master Email
- Segment: Opt-Ins
- Message transport: Schedule
- Select the correct data and time
Click Schedule Message.

For more information, see Schedule Message Processing.