Opt Out of a Specific SMS Campaign

1

Messages > Draft Messages > SMS

Prepare the SMS Opt-Out Message (e.g., FathersDayOptOut)

2

Content > Email > Email Messages

Prepare the Father’s Day Email Sendout (e.g., FathersDay_Promotion)

3

Administration > Attributes > Profile Attributes

Create the Custom Attribute

• Attribute name: Opt_Out_FD

• Type: Boolean

This attribute will be updated when users reply to the opt-out SMS.

See Create Custom Attributes

4

Audience > Group Management > Groups

Define SMS Reply handling

In your Group’s Reply Handling tab:

• Set Incoming Mobile Messages to Initiate Event-based Automation

See SMS Reply Handling

5

Automations > Whiteboards

Configure the opt-out automation

• Create an Event-based Whiteboard

  • Triggering event:

    • Reacts to SMS

    • Specific Group: Newsletter Subscriptions

    • Add Criteria: Message Body contains NOTHANKS

  • Add next step:

    • Change Profile Attribute

    • Add Attribute: Opt_Out_FD, Defined Value, TRUE

6

Automations > Whiteboards

Configure the Father’s Day Automation

• Create a Scheduled Whiteboard

  • Start Job:

    • Whiteboard Audience: Newsletter Subscriptions

  • Add next step:

    • Send SMS Message: FathersDayOptOut

  • Add filter:

    • Attribute value: Opt_Out_FD, FALSE