Whiteboards

Introduction

Whiteboards in Mapp Engage help you send the right messages, with the right content, at the right time, to the right contacts. They are the primary tool for designing, validating, automating, and executing your marketing campaigns. Using an intuitive visual interface, you can map your customers’ journeys, react to their behavior in real time, update profile data, and manage subscriptions within a single, well-structured plan.

Uses of Whiteboards

• Automated marketing plans: Set up always-on programs that respond immediately to contact behavior and attributes, without any manual sendout effort.

• Multi-channel communication: Send messages through any Mapp Engage–supported channel as part of the same Whiteboard flow.

• Complex, yet manageable journeys: Use ready-to-use templates and the drag-and-drop interface to plan and maintain even complex campaign programs.

Explore Whiteboards

• Basics

• How-To

• Use Cases

• Whiteboard Components

• Screens & Tables Explained