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Mapp Intelligence: Web Tracking Updates

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The latest Smart Pixel release introduces two changes. These also apply to the integrations built on it.


Summary of changes

  • A new identifier groups all variants of a product, regardless of color or size. It is required only when products are identified by variant, as with the Mapp Cloud Product Catalog. Setups that already identify products by a single product-level ID are not affected.

  • Link clicks that open a new browser tab are now tracked. As these clicks were not captured before, the number of tracked link clicks can increase, which affects click-based metrics.


Availability

The changes are available in the following releases:

For detailed technical information, see the full changelog for each release listed above.