This analysis allows you to analyze the performance of Marketing Automation campaigns that use teasers tracked via the Teaser Tracking plugin.
The following drilldown structure is used to reflect the campaign hierarchy:
Level 1: Teaser placement (e.g., homepage, sidebar)
Level 2: Name of the campaign
Level 3: Name of the content or product
Level 4: Group type – campaign group vs. control group
This structure lets you evaluate not only which content performed best, but also how campaign groups compare to control groups.
Tip
If you’re working in the Mapp Intelligence frontend, you can right-click on any column header (e.g. the name of a metric, formula, or dimension) to open the context menu. This lets you access the corresponding entry in the online help with one click.
Learn more about technical setup in the developer documentation for the Teaser Tracking plugin.