The examples in this section contain the following metrics:
Visitors
Visits
Page Impressions
Page Duration Avg
Entries
Exits
Exit Rate %
Bounces
Bounce Rate %
Example 1: Page Impressions, Visits, Exits, Exit Rate %
A user performed the following visits:
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Analysis: Navigation > Pages > Pages
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Metrics | Description |
Page Impressions | How often was the site accessed? |
Visits | In how many visits the page was accessed at least once? |
Exits | How often was a page the last page of a visit? |
Exit Rate % | How was the ratio of exits compared to the visits? |
Example 2: Page Duration Avg
A user performs the following visits:
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Analysis: Navigation > Pages > Pages.png)
Metrics | Description |
Page Duration Avg | How much time passed on average until the next page was viewed? 30 seconds are used as a default value for the exit page. If a link is clicked on the exit page, the time until the click of the link is also considered. Event requests generated by Mapp Intelligence Plugins (e.g., the content engagement Plugin) are also considered. |
Example 3: % of All Visits
A visitor performed the following visits:
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Analysis: Navigation > Pages > Pages.png)
Metrics | Description |
% of All Visits | What‘s the share of visits in which a page was viewed? |
Example 4: Entries, Bounces, Exits
A visitor opened the following pages on June 26:
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Analysis: Navigation > Pages > Pages.png)
Metrics | Description |
Visits | In how many visits the page was accessed at least once? |
Entries | How often was the page the first page of a visit? |
Bounces | How often only this single page was accessed during a visit? |
Exits | How often was the page the last page during a visit? |
Bounce Rate % | The ratio of bounces compared to the entries. |
Exit Rate % | The ratio of exits compared to the visits. |