Shows on which position in percentage the campaign has been within the customer journey: 0 % = at the start, 100 % = at the end.
Calculation | (Position in Campaign Lifecycle/ Campaign Lifecycle Contacts) / ( (Position prior to Conversion + Position in Campaign Lifecycle – Campaign Lifecycle Contacts) / Campaign Lifecycle Contacts) * 100 |
|---|
Examples
A) One campaign within the customer journey
Customer Journey: Campaign A
Campaign | Contacts in Campaign Lifecycle Avg |
|---|---|
A | 100 % |
B) Two campaigns within the customer journey
Customer Journey: Campaign A > Campaign B
Campaign | Contacts in Campaign Lifecycle Avg |
|---|---|
A | 0 % |
B | 100 % |
C) Three campaigns within the customer journey
Customer Journey: Campaign A > Campaign B > Campaign C
Campaign | Contacts in Campaign Lifecycle Avg |
|---|---|
A | 0 % |
B | 50 % |
C | 100 % |