Email CMS

This document contains a list of new and improved blocks. All blocks have the standard editing features and some interactive blocks that require a little more setup.

Main Elements

Framework

The Framework provides the HTML foundation for your email messages and determines how messages are displayed on the recipient's devices. The Framework caters to all major email clients (with some exceptions where older versions of Outlook are concerned), and we take a responsive design approach. Therefore, all emails will be mobile-friendly as standard. The Framework is flexible and reusable, and every message requires it.

Blocks

A block is a code module containing a specific element of content for an email. An example is the 07 – Hero Image block, where an image can be uploaded, resized, and added to an external link. Each block contains reusable layout, design, and formatting options, which are editable via the Editing Toolbar or in the Details Tab.

All blocks can be dragged from the Components tab and dropped into a Template or Message.

Email Template 

Email templates are created using the Framework, and adding blocks in any combination can create layout variations. A good example is a standard weekly Newsletter. A Newsletter layout doesn't generally change weekly; only the content changes. Creating a Newsletter template saves time, as the layout is already pre-defined. Create a new message from the newsletter template and add the latest news content in each block. It's quick, easy, flexible, and reusable.

Email Messages

As mentioned above, create a message from a pre-defined template or an ad-hoc email. At this point, adding and removing blocks without affecting the underlying template is still possible. The new message becomes a stand-alone element, not dependent on the template thereafter.

Drag and Drop Editor

The Components and Details Tabs can be found here, where blocks are added to create templates or messages. Both the Template window and Message window utilize the Drag & Drop Editor. Find the required block in the Components Tab list and drag and drop it into the editing window.

Generic Settings

Visual Editor

This is where template and message editing occurs via the details tab or editing toolbar. Examples include formatting text, applying brand Colors, and adding images, links, and buttons.

The Advanced tab settings can be found by selecting the info icon in the screenshot below. While creating a template or message, these settings are available but are Framework-level. These settings update variables only found in the Framework and some mobile settings that cannot be accessed via the Details tab. Hence, these changes apply to all the relevant elements within the current template or message being created.

Template Title

Rename the template with a brand name. This will be displayed on a browser's page tab.

Background Color

Used to change the email background Color.

Dark Mode Code Hide/Show

This toggle hides or shows the dark mode code in the Framework. Some consideration must be applied when deciding which dark mode options will be in place.

Gmail Annotations (on-demand)

The Gmail Promotions tab helps organize marketing emails separately when enabled. With Gmail Annotations, these emails become more engaging by displaying images, offers, and expiration dates. Marketers can customize annotations with logos and product images, even for non-promotional campaigns.

This feature is available on demand. To activate it, please contact your customer support representative.

For more details, visit: Email Builder Framework: Gmail Annotations.

Table Width

Used to select a specific width for a template or message. There are five width options to choose from via a drop-down menu.

Font Family

This option sets the global font stack for the template or message currently being created. Each individual block can still  use a different font.

Mobile Title Font Size

Global mobile font size setting for all blocks that use a Title (also known as heading). This is applicable to all blocks that contain a title. Some examples are below.

Mobile SubTitle Font Size

Global mobile font size setting for all blocks that use a SubTitle (also known as a subheading). This is applicable to all blocks that contain a SubTitle.

Mobile Header Font Size

Global mobile font size setting for all blocks that use a Header.

Space between two Images

Use this option to edit the space between the images for the mobile view when images are stacked. Specific to block 12 – 2 images.

Space between two Products

Use this option to edit the space between the images for the mobile view when they are stacked. It is specific to block 13 – 1 or 2 Products.

Dark Mode Background Color

It allows you to change the Dark mode body background color. This color will appear when it is viewed in dark mode.

Editable Favicon

This option is used to change the Favicon.

Mobile Header Logo Width

It allows you to update the mobile logo width. This is applicable to block 02 – Logo Header.

Desktop Body Background Image Path

Used to add an email background image. All blocks will overlay the background image.

Compatibility

CTAs with curved corners will not display as curved when placed on top of a background image. When configured as background images, this limits the type of functionality that can be applied to them and anything they are overlaid with. This is industry-wide.