Introduction
Attributes are property fields in Mapp Engage that store data about contacts, groups, and related datasets. They are a core building block for personalization, segmentation, and structured data management. By using attributes, you can organize information consistently and make it available across channels for targeted communication and analysis.
Working with Attributes
Attribute management in Mapp Engage is organized around different attribute types and configuration options that define how and where data can be used.
At a high level, you can:
Work with different attribute types depending on whether the data applies to individual contacts, groups, or large datasets
Define data types and, if needed, restrict attributes to specific channels
Use attribute references to insert stored values into messages, imports, and functions
Detailed explanations of attribute types, configuration options, and usage are available on the child pages linked from this overview: