Teasers are image or text elements designed to grab attention and lead visitors to a specific page or offer — for example, a banner on the homepage or a promotional tile on a product page.
Knowing which teasers were clicked is not enough to understand and optimize their performance. You also need insight into what happened after the click: Did the user complete a purchase? Fill out a form? Reach a key goal?
The Teaser Tracking plugin enables detailed analysis of onsite teaser performance — from views and clicks to engagement and conversions.
How does it work?
Once the plugin is integrated on your website:
Teaser views and clicks are captured automatically.
Engagement is tracked after a teaser click:
For each page viewed after the click, an engagement point is added — until a conversion or website goal is reached, or the visit ends.
Conversions can be assigned to teasers using custom logic — for example, based on clicks or views, and matched by teaser name or placement.
You can configure how much of a teaser must be visible (percentage) and for how long (in milliseconds) before it counts as viewed.
What This Documentation Covers
This guide explains how to configure and implement the Teaser Tracking plugin. You’ll learn:
What technical requirements must be met
How to integrate the plugin into your Pixel setup
How to define and manage teaser parameters (e.g. name, placement, content)
How to capture engagement and conversions based on your business goals