Visitor Analyses

The Engagement analysis shows the number of unique users during the last day, the last 7 days or the last 30 days, relating to the day that is used. By using engagement metrics it is possible to analyze the long-term usage behavior by day. An...

The Browser Language analysis shows which language was activated in the browsers used. Often the dimension "Country" is added to obtain a more meaningful analysis. Use the help in the context menu to get detailed information on the included di...

Shows how many visits originate from which city. Often the dimensions "Country" and "Region" are added to obtain a more meaningful analysis and to increase readability. Use the help in the context menu to get detailed information on the includ...

Shows how many visits originate from which country. In this analysis, the diagram "world map" is shown by default. This diagram depicts the distribution of visits by countries. Use the help in the context menu to get detailed information on th...

The Internet Provider analysis shows the number of visits performed using the single Internet Service Providers (ISP). Use the help in the context menu to get detailed information on the included dimensions and figures.

The Organization analysis shows the number of visits performed by each company. For private users, the provider is shown. Use the help in the context menu to get detailed information on the included dimensions and figures.

Shows how many visits originate from which region. Often the dimension "Country" is added to obtain a more meaningful analysis and to increase readability. Use the help in the context menu to get detailed information on the included dimensions...

This analysis shows a custom dimension of the type "session parameter". In this dimension, information on a visit is collected. Unfortunately, further information cannot be provided on the specific dimensions here, as each dimension belongs ...

The Browser analysis shows the number of visits performed using the single browser versions. Often the dimension "Device Class" is added to obtain a more meaningful analysis. Use the help in the context menu to get detailed information on the ...

The Browser Resolution analysis shows how many pixels can be displayed within the browser window. Use this information to optimize the design of your website. Use the help in the context menu to get detailed information on the included dimensi...

The Color Depth analysis shows the number of visits per color depth to which a screen was set. Use this information to optimize the design of your website. Use the help in the context menu to get detailed information on the included dimensions...

The Connection Speed analysis shows the speed of the internet connection with which a visit was performed. Use this information to optimize the technology used on your website. Use the help in the context menu to get detailed information on th...

When tracking websites, cookies are often used to identify users. The cookie analysis shows whether the web browser accepts first-party cookies. If no cookies are accepted, Mapp Intelligence is using a fingerprint method to identify users. I...

The Device Class analysis shows the number of visits performed via the single device classes (e.g., PC/laptop, tablet, smartphone). A complete list of all detected device classes can be found here . Use the help in the context menu to get detai...

The Devices analysis shows which mobile device was used or whether a PC or laptop was used. Often the dimension "Device Class" is added to distinguish mobile phones and tablets. Use the help in the context menu to get detailed information on t...

The Devices Manufacturer analysis shows the number of visits that were tracked per producer. Often the dimension "Device Class" is added to obtain a more meaningful analysis. Use the help in the context menu to get detailed information on the ...

The Java analysis shows whether Java was enabled in the browser. Use this information to optimize the technology used on your website. Use the help in the context menu to get detailed information on the included dimensions and figures.

The Javascript analysis shows whether JavaScript was enabled in the browser. Use this information to optimize the technology used on your website. Use the help in the context menu to get detailed information on the included dimensions and figu...

The Operating System analysis shows the number of visits performed using the single operating systems. Often the dimension "Device Class" is added to obtain a more meaningful analysis. Use the help in the context menu to get detailed informati...

The Plugins analysis shows which plugins were enabled in the browser during a visit. Use this information to optimize the technology used on your website. Use the help in the context menu to get detailed information on the included dimensions ...

The Screen Resolution analysis show how many pixels can be displayed on the screen. Use this information to optimize the design of your website. Use the help in the context menu to get detailed information on the included dimensions and figure...

The Days analysis shows the Page Impressions for each calendar day. This analysis differs from the Traffic analysis (Visitors > Traffic) by the metrics that are shown by default. The following dimensions and metric are shown by default...

The Hours analysis shows the development of metrics and formulas on an hourly basis. The following dimensions and metrics are shown in this analysis (click on the links for more information): Add the dimension "Days" or "Weekdays" to distin...

The "Minutes" analysis shows the Page Impressions for each minute. The following dimensions and figures are shown by default in this analysis: Minutes are the smallest time unit that is available as dimension in Mapp Intelligence. Often t...

The "months" analysis shows the page impressions for each month. The following dimensions and metrics are available in this analysis (click on the link to get further information): List view In the List view, the analysis is sorted for m...

The "Quarters" analysis shows the Page Impressions for each quarter. The following dimensions and metrics are available in this analysis: List view In the "List" view, the analysis is sorted for quarters by default. Reading example d...

The "Weekdays" analysis shows the Page Impressions per weekday. The following dimensions and metrics are shown in this analysis (click on the link for more information): Add the dimension "Hours" to analyze more precisely when the website...

The Weeks analyis shows the page impressions for each calendar week. The following dimensions and metric are shown in this analysis (click on the links for more information): List view In the "List" view, the analysis is sorted for weeks...

The "Years" analysis shows the Page Impressions for each year. The following dimension and metric are shown in this analysis: Often the dimensions "Quarters" and "Months" are added to obtain a more meaningful analysis. List view In the "L...

The traffic analysis shows values of some important figures for each calendar day in the chosen analysis period. The following dimensions and figures are available in the analysis (a click on the link leads to detailed information): List vi...

This analysis shows a custom dimension of the type "User category". Here static information on a user can be tracked. Hint: The "-" classifies all users that are not assigned to one of the User categories. Unfortunately, further information...

The  CRM - Explorer shows the ID of each single user that was logged in and important information related to this user. CRM is the acronym for Customer Relationship Management. Use the help in the context menu to get detailed information ...

The User - Age analysis shows the age of users using intervals of five years. Use the help in the context menu to get detailed information on the included dimensions and metrics. Additional Information Training chapter Extended user-centric an...

The User Macro Status analysis shows how many visits were performed by users grouped by their macro status. The macro status shows how far a user advanced on several steps from the first contact up to recurring purchase. Use the help in the conte...

The User Micro Status analysis shows how many visits were performed by users grouped by their micro status. The micro status shows several steps on a cycle from (recurring) visit of the website up to purchase. It is helpful for the short-term evalu...

The User RFE Group analysis shows how many visits were performed by user groups according to the RFE model. It is useful to evaluate the visiting behavior of users. RFE is the acronym für Recency, Frequency and Engagement. Use the help in the co...

The User RFM Group analysis shows how many visits were performed by user groups according to the RFM model. It is useful for evaluating the purchase behavior of users. RFM is the acronym for Recency, Frequency and Monetary. Use the help in the c...

The User - Custom Visitor ID analysis how many visits were performed per visitor ID. Use the help in the context menu to get detailed information on the included dimensions and metrics. Additional Information Training chapter Extended user-cen...

The User-Explorer shows the ID of each single user and important specific information related to this user. Use the help in the context menu to get detailed information on the included dimensions and metrics. Additional Information Training cha...

Die User - Gender analysis shows the gender of users. Use the help in the context menu to get detailed information on the included dimensions and metrics. Additional Information Training chapter Extended user-centric analyses

The depth of engagement analysis shows the level of goal achievement within a visit, i.e., at which points towards reaching a website goal do users drop, and in how many visits the goal is reached. Often the formula "Visits %" is added to show th...

The New vs. Returning analysis shows how many visits were performed by New Visitors, Returning Visitors, and unknown users. The following dimension and key figures are available in the analysis (click on link for detailed information): Often t...

The Visit IDs analysis shows the Session IDs of the single visits and the start time of the visit. Hint: Use this analysis to identify conspicious sessions (e.g., those with extremely many page impressions). Such sessions are often created by cra...