Visitor Analyses

The visitors area allows the analysis of time series (e.g. days, weeks), long-term user behavior and user rating, segments, depths of engagement, geography and technology.

1.1 Weekdays

What is the trend of important KPIs per weekdays?

Analysis: Visitors > Time > Weekdays

Reading Example

Reading Example
Conversion Rate %	23.25 % is the relation between visitors and orders.
Order Value Avg	On Saturdays, an average order value of EUR 54.76 was generated.
Turnover Rate %	11.57 % of the turnover is generated on Saturdays.

1.2 New Visits vs. Returning Visits

How do visits divide into new and returning visits?

Analysis: Visitors > Visits > New vs. Returning

Reading Example

Reading Example
Visits	46,850 visits were performed by users who visited the website the first time.

1.3 Regions

From which regions did users access the website?

Analysis: Visitors > Geography > Region

Reading Example

Reading Example
Visits	26,382 visits were performed by users from Bayern.
Order Value Avg	On average, the order value of users from Bayern was 120,49 €.

1.4 Visit Frequency

How many days elapse between visits?

Analysis: Individual Analysis

Reading Example

Reading Example
Visits	For 6.126 visits the last access to the website was 3 days prior to the latest access.

For more details, explore the related topics in the training chapter User-Centric Data.

1.5 Order Frequency

How many days elapse between orders?

Analysis: Individual Analysis

Reading Example

Reading Example
Visits	For 477 orders the last order was 3 days prior to the latest order.
Order Value	The order value of EUR 30.891,90 was generated with orders, in which the last order took place 3 days prior to the latest order.
Order Value Avg	The average order value of EUR 64,76 was generated with orders, in which the last order took place 3 days prior to the latest order.

For more details, explore the related topics in the training chapter User-Centric Data.

1.6 Cohorts: Loyalty

What is the percentage of new visitors that have returned to the website in the following months?

Analysis: Individual Analysis

Reading Example

Reading Example
Visitors, returning % (Month 2)	20.05 % of all visitors that had their first visit in October 2015 visited the website again in month 2 after it.

For more details, explore the related topics in the training chapter Cohorts.

1.7 Cohorts: Conversion Rate

What was the development of the conversion rate of a cohort?

Analysis: Individual Analysis

Reading Example

Reading Example
Conversion Rate (Month 1) %	22.64 % of all visitors that had their first visit in May 2015 placed an order 1 month (day 30-59) after their first visit.

For more details, explore the related topics in the training chapter Cohorts.

1.8 Depths of Engagement

At which points do visitors abort within a visit?

Analysis: Visitors > Visits > Depths of Engagement

Reading Example

Reading Example
Visits	In 74,644 visits, the checkout was called, but the purchase was not made.
Visits %	In 1.75 % of all visits, the checkout was called, but the purchase was not made.

Depths of Engagement can be matched individually to the goals of the website.

For more details, explore the related topics in the training chapter Analysis of Goal Achievement.

1.9 Macro Status

Which macro status did my website visitors reach during their lifetime?

Analysis: Visitors > User Relationship Management > User - Macro Status

Reading Example

Reading Example
Visitors	656,995 visitors have already placed at least 2 orders.
Visitors %	18.17 % of all visitors have already placed at least 2 orders.

For more details, explore the related topics in the training chapter Analysis of Goal Achievement.

1.10 Engagement

How many users visited the website in the last 7 days, how many visited it each day?

Analysis: Visitors > Engagement

Reading Example

Reading Example
Active Users weekly (WAU)	20,690 visitors were tracked between Sep 28 and Oct 04.
Visitors	2,565 users were tracked on Oct 04.

For more details, explore the related topics in the training chapter Basic metrics.

1.11 Device Class and Devices

Which devices per device class were used for visits?

Analysis: Individual Analysis

Reading Example

Reading Example
Visits	For 501.067 visits a Apple Smartphone was used.
Bounce Rate %	During 37,38 % of all visits with a Apple Smartphone only one single page was accessed.

1.12 Browser with Device Class

Which browsers are used most frequently per device class?

Analysis: Individual Analysis

Reading Example

Reading Example
Visits	4,778 visits were done via PC/Laptop using the browser Google Chrome 67.
Page Impr. per Visit	On average 14.38 pages were accessed during visits via PC/Laptop using the browser Google Chrome 67.
Visit Duration Avg	On average a visit via PC/Laptop using the browser Google Chrome 67 lasted 02:22 minutes.

1.13 Browser Resolution

What is the size of the visible area available for visitors in their browser?

Analysis: Visitors > Technology > Browser Resolution

Reading Example

Reading Example
Visits	1,765 visits had a visible area of 760x1020 pixels in their browser.
Bounce Rate %	During 71.10 % of all visits with a visible area of 760x1020 pixels in the browser only one page was accessed.

1.14 Visits generated via TV/Radio spots

How many visits, orders and which order value was generated by TV/Radio spots?

Analysis: Individual Analysis

Reading Example

Reading Example
Visits	6 visits were generated by the spot with the name "Spot 3", that was broadcast on 2017-08-24 at 20:45:50 on the station "RTL".
Qty Orders	1 order was generated by the spot with the name "Spot 3", that was broadcast on 2017-08-24 at 20:45:50 on the station "RTL".
Order Value	8,10 € order was generated by the spot with the name "Spot 3", that was broadcast on 2017-08-24 at 20:45:50 on the station "RTL".

For more details, explore the related topics in article TV and radio tracking.