Understanding Vouchers in Mapp Engage

The Voucher Manager allows you to send personalized discount codes or scannable barcodes to your contacts and track exactly what happens next.

This feature helps you build data-driven, conversion-focused campaigns across email, mobile, and other channels.

Why is this important?

Vouchers in Mapp Engage aren’t just codes — they are a way to track and personalize real customer behavior.

Each voucher is uniquely assigned to a contact. When it is redeemed, you can:

• Track who received which code

• Analyze opens, clicks, and redemptions

• React with follow-up messages and automations

• Understand the impact of your campaigns – both online and offline

This makes vouchers a powerful tool to drive conversions, measure success, and create meaningful customer journeys.

Important:

If a coupon message is forwarded, the way it is forwarded can affect how the coupon is used and tracked.

Mapp Engage provides a built-in forward link to ensure proper code assignment and full campaign tracking.

For more details, see the How-To: Add a Forward Link to a Coupon Message.

Key Use Cases

• Email campaigns with individual discount codes

• In-store coupons delivered via scannable barcodes

• Welcome messages with special offers

• Win-back campaigns with personalized incentives

• Triggered vouchers based on user behavior (e.g., cart abandonment)

What is a voucher?

In Mapp Engage, a voucher can be:

• a coupon → an alphanumeric code, typically used online

• a barcode → a scannable image, typically used in physical stores

Both types are managed through the Voucher Manager.

They are assigned automatically to each recipient during message sendout.

What happens in the background?

The codes are typically created in an external system, such as an online shop or CRM.

They are then imported into Mapp Engage – usually as part of a coupon list, which serves as the main data source for both coupons and barcodes.

During sendout, the system ensures that:

• Each recipient receives one unique code

• The code is automatically inserted into the message

• The same code is not reused (unless configured otherwise)

Barcodes and Mapp Engage

Barcodes in Mapp Engage are a way to connect digital messages with real-world actions — for example, a scan at the point of sale.

You can generate personalized barcodes from:

• a coupon list (e.g. unique discount codes)

• a custom attribute (e.g. membership ID)

• manually entered data

These barcodes are inserted into messages via placeholders, in the same way as coupon codes. When used in campaigns, barcodes let you:

• deliver scannable discounts that work seamlessly at checkout

• understand what happens after the message — even offline

They help connect your digital strategy to real-world results.