Below, you will find a brief description of the names of the cookies that Mapp Intelligence can set in the browser and the metrics and dimensions in the frontend that reflect the cookie information.
You can generally recognize Mapp Intelligence cookies by their name, beginning with wt (Pixel version 3-5) and wtstp (Smart Pixel).
Mapp Intelligence does not necessarily set all cookies mentioned in the list. Some contain information about specific plugins, so these are only set if the corresponding plugin is used.
The suffix "_s" indicates that this is session information. For example, for the cookie "wt_sw" of the survey widget, there is the cookie "wt_sw_s", which collects session information and is discarded after the session.
cookie-information | name | duration | description | dimension | metric | |
|---|---|---|---|---|---|---|
Pixel version 3-5 | Smart Pixel | |||||
wt3_eid | wtstp_eid | EID Ever ID / Cookie ID | 6 months | with First-Party Tracking | End device Visitor Id | Browsers, unique |
wt_eid | --- | |||||
wteid_<<TRACKID>> | wteid_<<TRACKID>> | with Third-Party Tracking | ||||
wt3_sid | wtstp_sid | SID Session Cookie | browser session | contains the current track ID; if this information does not exist, a new session is opened | Session-IDs | Visits |
wt_sid | --- | |||||
wtsid_<<TRACKID>> | wtsid_<<TRACKID>> | with Third-Party Tracking | ||||
wt_geid | wtstp_geid | GEID Global Device Ever ID | browser session | Information for Device Cookie; only for Third-Party Cookies, otherwise empty; used for RTA | only available in raw data export Global Device Visitor ID | - |
wt_feid | wtstp_feid | FEID Fingerprint Ever ID | browser session | for session recognition, if no cookies are accepted, hashed | - | |
wt_fweid | wtstp_fweid | FWEID weak Fingerprint Ever ID | browser session | |||
wt_cdbeid | wtstp_cdbeid | CDBEID CDB Ever ID | browser session | if the CDB is activated, this is the EID of one of the combined devices | see EID | |
wt_fa | wtstp_fa | Frequency Analysis Plugin | 6 months | to measure the frequency of a user's visits during a certain period of time, prerequisite: User categories enabled | User categories | |
wt_sw | wtstp_sw | Survey Widget | 6 months | contains information about the Survey Widget, e. g. name of the widget, sampling | The following parameters are created in the frontend:
These are available as dimensions and metrics. | |
wt_nps | wtstp_nps | NPS Plugin | browser session | Net Promoter Score (NPS) Plugin | NPS NPS Feedback | NPS Qty promoters NPS Qty detectors and more |
wt_nv | wtstp_nv | new visitor | 6 months | Information about whether the visitor is new or returning (Marketing Automation Plugin) | New vs. Returning | New Visitors Returning Visitors and more |
wt_nv_s | wtstp_nv_s | new visitor | browser session | Realtime Behaviour in Marketing Automation | ||
wt_rla | wtstp_rla | Request Limit Amount | browser session | Number of requests that can still be sent | - | |
wt_nbg_Q3 | wt_nbg_Q3 | Sticky Session Cookie | browser session | Set by the Load Balancer to send all requests of a user to the same track server | - | |
wt3_sample | wtstp_sample | Pixel-Sampling | 6 months | Specifies whether the current session is measured or not (sampling must be activated) | - | |
wt_ref | wtstp_ref | Referrer | after use the cookie is deleted from the pixel | If available, the pixel uses the content as a referrer and does not use the "correct", e.g. for A/B tests with forwarding (after using the cookie is deleted from the pixel) | Referrer-URLs and more | Qty Referrer and more |
wt_mcc_<<c || v>>_<<trackId>> | wtstp_mcc_<<c || v>>_<<trackId>> | Media Code Cookie | browser session | Use of "mediaCodeCookie" (a campaign is measured only once per session) | - | |
wt_acv_id | wtstp_acv_id | AdClear UserID | browser session | First-party cookies must be used | - | |
wt_acv_cp | wtstp_acv_cp | AdClear purchase probability | browser session | - | ||
wt_cookiecontrol | wtstp_cookiecontrol | CookieControl | 6 months | Cookie Control Plugin | - | |
wt_wywy_l | wtstp_wywy_l | WyWy Plugin | 30 minutes | Plugin to analyze the effects of TV commercials | channel = "TV.*" | |
wt_pli_view | wtstp_pli_view | Product List Tracking Plugin | browser session | value is passed on via pli parameter; the cookie contains product ID and product list no | qty products and more | |
wt_r | --- | 5 minutes | Tag Integration is not being requested for the next 5 min | - | ||
wt_mcp_sid | wtstp_mcp_sid | MA SID | browser session | internal session ID from Marketing Automation expired after 30 minutes | - | |
wtstp_tc(_v2) | wtstp_tc(_v2) | Teaser Tracking | browser session | last clicked teaser. "_v2" = plugin version 2. Used to calculate the attribution | - | |
wtstp_tcc(_v2) | wtstp_tcc(_v2) | all clicked teasers. "_v2" = plugin version 2. Used to calculate the attribution | ||||
wtstp_ttv2_s | wtstp_ttv2_s | count of teaser requests per session | ||||
wtstp_ttv2_c | wtstp_ttv2_c | clicked teasers | ||||
wtstp_ttv2_e | wtstp_ttv2_e | teaser engagement | ||||
miCookieOptOut | miCookieOptOut | Anonymous tracking | custom setting | The default name for anonymous/cookieless tracking. This controls whether the eid cookie is set. | - | |
webtrekkOptOut | wtOptOut | Tracking Opt-out | custom setting | The default name for general tracking request blocking before anonymous tracking was introduced | ||