Which cookies are set by Mapp Intelligence?
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    Which cookies are set by Mapp Intelligence?

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    Article summary

    Below, you will find a brief description of the names of the cookies that Mapp Intelligence can set in the browser and the metrics and dimensions in the frontend that reflect the cookie information.

    You can generally recognize Mapp Intelligence cookies by their name, beginning with wt (Pixel version 3-5) and wtstp (Smart Pixel).

    Mapp Intelligence does not necessarily set all cookies mentioned in the list. Some contain information about specific plugins, so these are only set if the corresponding plugin is used.

    The suffix "_s" indicates that this is session information. For example, for the cookie "wt_sw" of the survey widget, there is the cookie "wt_sw_s", which collects session information and is discarded after the session.

    cookie-information

    name

    duration

    description

    dimension

    metric

    Pixel version 3-5

    Smart Pixel

    wt3_eid

    wtstp_eid

    EID Ever ID / Cookie ID


    6 months

    with First-Party Tracking

    End device Visitor Id

    Browsers, unique

    wt_eid

    ---

    wteid_<<TRACKID>>

    wteid_<<TRACKID>>

    with Third-Party Tracking

    wt3_sid

    wtstp_sid

    SID Session Cookie

    browser session

    contains the current track ID; if this information does not exist, a new session is opened

    Session-IDs

    Visits

    wt_sid

    ---

    wtsid_<<TRACKID>>

    wtsid_<<TRACKID>>

    with Third-Party Tracking

    wt_geid

    wtstp_geid

    GEID Global Device Ever ID

    browser session

    Information for Device Cookie; only for Third-Party Cookies, otherwise empty; used for RTA

    only available in raw data export

    Global Device Visitor ID

    -

    wt_feid

    wtstp_feid

    FEID Fingerprint Ever ID

    browser session

    for session recognition, if no cookies are accepted, hashed

    -





    wt_fweid

    wtstp_fweid

    FWEID weak Fingerprint Ever ID

    browser session

    wt_cdbeid

    wtstp_cdbeid

    CDBEID CDB Ever ID

    browser session

    if the CDB is activated, this is the EID of one of the combined devices

    Which cookies are set by Mapp Intelligence v1.0

    see EID

    wt_fa

    wtstp_fa

    Frequency Analysis Plugin

    6 months

    to measure the frequency of a user's visits during a certain period of time, prerequisite: User categories enabled

    User categories



    wt_sw

    wtstp_sw

    Survey Widget

    6 months

    contains information about the Survey Widget, e. g. name of the widget, sampling

    The following parameters are created in the frontend:

    • Event parameter 500: Name of the Mapp Intelligence Survey Widget

    • Event parameter 501: Question of the rating element (property "text")

    • Event parameter 502: Evaluation of the question

    • Event parameter 503: Indicates whether a poll was closed or sent.

    These are available as dimensions and metrics.

    wt_nps

    wtstp_nps

    NPS Plugin

    browser session

    Net Promoter Score (NPS) Plugin

    NPS

    NPS Feedback

    NPS Qty promoters

    NPS Qty detectors

    and more

    wt_nv

    wtstp_nv

    new visitor

    6 months

    Information about whether the visitor is new or returning (Marketing Automation Plugin)

    New vs. Returning

    New Visitors

    Returning Visitors

    and more

    wt_nv_s

    wtstp_nv_s

    new visitor

    browser session

    Realtime Behaviour in Marketing Automation

    wt_rla

    wtstp_rla

    Request Limit Amount

    browser session

    Number of requests that can still be sent

    -

    wt_nbg_Q3

    wt_nbg_Q3

    Sticky Session Cookie

    browser session

    Set by the Load Balancer to send all requests of a user to the same track server

    -

    wt3_sample

    wtstp_sample

    Pixel-Sampling

    6 months

    Specifies whether the current session is measured or not (sampling must be activated)

    -

    wt_ref

    wtstp_ref

    Referrer

    after use the cookie is deleted from the pixel

    If available, the pixel uses the content as a referrer and does not use the "correct", e.g. for A/B tests with forwarding (after using the cookie is deleted from the pixel)

    Referrer-URLs

    and more

    Qty Referrer

    and more

    wt_mcc_<<c || v>>_<<trackId>>

    wtstp_mcc_<<c || v>>_<<trackId>>

    Media Code Cookie

    browser session

    Use of "mediaCodeCookie" (a campaign is measured only once per session)

    -



    wt_acv_id

    wtstp_acv_id

    AdClear UserID

    browser session

    First-party cookies must be used

    -



    wt_acv_cp

    wtstp_acv_cp

    AdClear purchase probability

    browser session

    -



    wt_cookiecontrol

    wtstp_cookiecontrol

    CookieControl

    6 months

    Cookie Control Plugin

    more information

    -

    wt_wywy_l

    wtstp_wywy_l

    WyWy Plugin

    30 minutes

    Plugin to analyze the effects of TV commercials

    channel = "TV.*"


    wt_pli_view

    wtstp_pli_view

    Product List Tracking Plugin

    browser session

    value is passed on via pli parameter; the cookie contains product ID and product list no

    more information


    qty products

    and more

    wt_r

    ---


    5 minutes

    Tag Integration is not being requested for the next 5 min

    -

    wt_mcp_sid

    wtstp_mcp_sid

    MA SID

    browser session

    internal session ID from Marketing Automation expired after 30 minutes

    -

    wtstp_tc(_v2)

    wtstp_tc(_v2)

    Teaser Tracking

    browser session

    last clicked teaser. "_v2" = plugin version 2. Used to calculate the attribution

    -

    wtstp_tcc(_v2)

    wtstp_tcc(_v2)

    all clicked teasers. "_v2" = plugin version 2. Used to calculate the attribution

    wtstp_ttv2_s

    wtstp_ttv2_s

    count of teaser requests per session

    wtstp_ttv2_c

    wtstp_ttv2_c

    clicked teasers

    wtstp_ttv2_e

    wtstp_ttv2_e

    teaser engagement

    miCookieOptOut

    miCookieOptOut

    Anonymous tracking

    custom setting

    The default name for anonymous/cookieless tracking. This controls whether the eid cookie is set.

    -

    webtrekkOptOut

    wtOptOut

    Tracking Opt-out

    custom setting

    The default name for general tracking request blocking before anonymous tracking was introduced


    Related pages

    Advanced Tracking Configuration

    Opt-Out Integration SmartPixel


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