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      Conversion Value Supported
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      Conversion Value Supported

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      Article summary

      The "Conversion Value Supported" is the conversion value to which a campaign contact contributed without getting assigned the conversion (according to the standard attribution).

      Calculation

          Contact Value in Customer Journey - Conversionvalue                                                                       

      Example for the standard attribution "Last Campaign":

      If a source appears twice in a Customer Journey without getting the conversion assigned, we count the value twice. So if the customer journey was:

      Display > Display > SEM: 100€
      Display > Affiliate: 20€

      The Conversion Value Supported would be 220€

      Similar Figures

      Conversion Value
      Contact Value in Customer Journey
      Assists
      Assists, Unique

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