The "Conversion Value Supported" is the conversion value to which a campaign contact contributed without getting assigned the conversion (according to the standard attribution).
Calculation |
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Example for the standard attribution "Last Campaign":
If a source appears twice in a Customer Journey without getting the conversion assigned, we count the value twice. So if the customer journey was:
Display > Display > SEM: 100€
Display > Affiliate: 20€The Conversion Value Supported would be 220€
Similar Figures
Conversion Value
Contact Value in Customer Journey
Assists
Assists, Unique