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      Increase Attendance by Promoting Exhibition Dates
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      Increase Attendance by Promoting Exhibition Dates

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      Article summary

      This use case demonstrates a strategy marketers can use to increase recipient engagement by displaying relevant content - in this case, information about exhibition dates in their respective location.

      All the steps we mention in the video are listed below.

      Prerequisites

      1. A custom attribute for the customer's area: Create Custom Attribute. You can check whether the custom attribute has been set correctly by going to Audience > Administration > All Contacts and looking at a contact profile:
         

      2. Segmentation for the target audience: Create a Segment. The segment is called "Opt-Ins" and includes contacts whose Custom Attribute "Opt-In" is equal to True. The segment must be published before use.
         

      3. A Content Store image for each area: Create New Content Store Element. Go to Content > Content Store > Images to make sure that you have images for each area, containing the dates and location of the exhibition in that area.
         

      Step

      Where

      What

      1

      Content > Email > Email Messages

      Add the dynamic content to your email.

      • Create an Email Message "Travel Exhibition Dates".

      • Add a hero block "T&R" Hero Image" for every exhibition banner in the content store (see the prerequisites).

      • Select the block for "Glasgow" and go to the Details tab o the right.

      • Activate the slider Sendout Condition.

      • In the pop-up window Select a sendout condition, select Attribute and the following conditions:

        • Attribute: Area

        • Value: Scotland

      • Click Save.

      • Repeat this action for each location's block in the email.

      • Save the message.

      For more information, see Create a New Block.

      2

      Content > Email > Email Messages

      Schedule the message sendout

      • Once the message is saved, click PREPARE SENDOUT at the top right of the Compose Email Message window. This opens the Configuration section.

      • To test the message, click Preview and select a profile of a contact whose area you know. Then click Update. The email preview will show the exhibition banner that was set up for that area. 

      • Configure the sendout:

        • Group: Master Email

        • Segment: Opt-Ins

        • Message transport: Schedule

        • Select the correct data and time

      • Click Schedule Message.

      For more information, see Schedule Message Processing.

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