Form Tracking

Form tracking captures how visitors interact with forms on your website, including custom forms without a <form> element.

It allows, for example, the following analyses:

• At which field do visitors most often abandon a form?

• What is the completion rate of a specific form?

• Which fields are filled in before a form is abandoned?

• Mapp Intelligence distinguishes between forms that were accessed, abandoned, and submitted. A form counts as submitted as soon as the Submit button is clicked.

• Values entered into form fields can also be analyzed. If data is transferred anonymized, you can analyze whether a form field was filled in or not.

Note

Error messages should be tracked separately, using custom parameters. Also note that if a visitor closes the browser right after leaving a form without any further interaction, the abandonment may not always be captured — a subsequent page view or interaction is typically needed to confirm it.

Analysis

Available in Navigation > Forms. For worked examples of this analysis, see Navigation Analyses.