Media Tracking

Media tracking measures how visitors interact with audio and video content on your website.

It allows, for example, the following analyses:

• Which films are viewed?

• How far are films viewed?

• How do films add to the success of my website?

Media

The dimension "Media" is the base for all media-related analyses.

• For each media, further information can be tracked via categories and event parameters.

Details

The following information can be tracked:

• Access of media, playback period, and playing time.

• Events like play, pause, stop.

• Bandwidth, volume, and more.

Media Tracking supports common web and app-based media players.

Note

For the technical documentation, see Media Tracking.

Analysis

Available in the navigation section Navigation > Media. For worked examples of this analysis, see Navigation Analyses.

Media categories

Media can be categorized. This allows a generalized examination.

A medium can be allocated to a value in a media category.

Example:

Good to know

• Categories are read out automatically only on the first access of a media item. Later changes are not applied automatically.

• Media without an assigned media category appear as -.

Analysis

Available in Navigation > Media Categories (for the data type Text).

Setup & best practices

• How to set up categories

• Import data via Excel file

YouTube plugin

Embedded YouTube videos can be tracked automatically using the YouTube Plugin, without manual configuration of play, pause, seek, or position events.

Note

For a full overview of available plugins, see the Plugins section.