Conversion Supporter
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    Article summary

    Shows, how often the campaign participated in a customer journey while neither being the first nor the last contact. At least 3 campaign contacts have to exist.

    Mapp Intelligence differentiates between 3 status within the customer journey:

    • Conversion Initiator

    • Conversion Supporter

    • Conversion Transformer

    If the customer journey only consists of one campaign contact, this is assigned as "Conversion Transformer".

    Example 1 Contact Customer Journey: Display

    Status

    assigned Campaign

    Conversion Initiator

    -

    Conversion Supporter

    -

    Conversion Transformer

    Display

    If the customer journey consists of two campaign contacts, "Conversion Initiator" and "Conversion Transformer" are assigned.

    Example 2 Contacts Customer Journey: Display > Affiliate

    Status

    assigned Campaign

    Conversion Initiator

    Display

    Conversion Supporter

    -

    Conversion Transformer

    Affiliate

    If the customer journey consists of at least 3 campaign contacts, "Conversion Initiator", "Conversion Supporter" and "Conversion Transformer" are assigned.

    Example 3 Contacts Customer Journey: Display > Newsletter > Affiliate

    Status

    assigned Campaign

    Conversion Initiator

    Display

    Conversion Supporter

    Newsletter

    Conversion Transformer

    Affiliate

    Further information

    Training chapter Basic Metrics


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