Reviving Interest and Loyalty among Inactive Paid News Subscribers

1

Audience > Segmentation > Segmentation Builder

• Create a new segment called “Paid News Subscribers - Inactive“. Use the following criteria:

  • Profile Attribute “Email_Optin“ equals Yes.

  • Profile Attribute “Paid News Subscriber“ equals Yes.

  • Behavioral Attribute “User Profile - Days since last contact“ equals:

    • Date type: Relative Date Range

    • Relative to Run Date: Before Run

    • From: Any time before

    • To: Before 10 days before run date

• Save and publish the segment.

2

Content > Email > Email Messages

• Have the prepared message “Paid News Subscribers | Inactive for 10 Days“ ready to use in the next step.

3

Automations > Whiteboards

• Create a new recurring whiteboard called “Paid News Subscribers | not visiting website/app for 10 days“. Use the following criteria:

  • Whiteboard Audience:

    • Group: “Master_Email”

    • Is in Segment: “Paid News Subscribers - Inactive“

  • Send Email:

    • Email Message: “Paid News Subscribers | Inactive for 10 Days“

    • Click Actions to validate and save the whiteboard.

    • Click Schedule