Introduction
Sending an SMS message in Mapp Engage is the step where prepared SMS content is delivered to the selected audience.
SMS sendouts can be executed immediately, scheduled for a later time, or triggered automatically as part of campaigns or journeys.
This page focuses specifically on SMS sendouts. Other channels follow different delivery models and are documented separately.
SMS Sendout Options
Mapp Engage supports different ways to send SMS messages:
Immediate sendout
Send the SMS as soon as it is ready.
Scheduled sendout
Plan the SMS delivery for a specific date and time.
Automated sendout
Trigger SMS messages based on time-based or event-based conditions, such as subscriptions, profile changes, or user activity.
Sendout Context
Every SMS sendout takes place in the context of a group.
At sendout time, Mapp Engage evaluates:
group membership,
targeting and personalization rules,
delivery and compliance settings defined at the group level.
These rules apply consistently to all SMS sendouts, regardless of how they are triggered.
Manual and Automated SMS Sendouts
SMS messages can be sent:
manually, as one-time or scheduled sendouts, or
automatically, as part of recurring campaigns or multi-step journeys.
The underlying sendout logic remains the same in both cases.
The difference lies only in how and when the sendout is triggered.
Related Content
Build automated and event-based SMS campaigns.
Trigger SMS sendouts based on predefined conditions (legacy feature).
Analyze SMS delivery and performance metrics after sendout.