Using a Loyalty Program to Increase Revenue

1

Audience > Segmentation > Personalization

• Create a personalization rule, "Next Loyalty Level," using the graphical editor

• Add the conditions for contacts with Bronze status:

  • Attribute: Loyalty_Points

  • Operator: less than

  • Value: 1000

• Click Structure to add the content for contacts with Bronze status.

• Use InsertElse to add further conditions for contacts with other loyalty statuses.

• Use Default Block to add content for contacts without a defined loyalty status.

• Click Save and then Keep Editing to view the personalization rule code.

For more information, see Create a Personalization Rule.

2

Content > Email > Email Messages

• Locate where the content should appear in the email message

• Add the accompanying content

  • text

  • a personalization using the "FirstName" attribute

• Use the search bar to find the personalization rule, "Next Loyalty Level", created in step 1

For more information, see Insert a personalization.