Using Mapp Intelligence On-Demand Recommendations

Goal

Use Mapp Intelligence recommendations in Mapp Engage with a personalization block.

Background information and prerequisites

Before you start, make sure these preconditions are met:

• You have activated the Mapp Intelligence Recommendation API and Marketing Automation. If this is not already activated, speak to your customer success manager or account manager.

• For Mapp Intelligence solutions, your Product Catalog is uploaded and the same across Mapp Intelligence and Mapp Engage.

• User matching (with the email redirect) is configured and in use.

• Intelligence tracking (with product tracking) is active.

• You want to send out messages individually.

Procedure

1. Set up a Recommendations API. For instructions, see Using the Recommendation API.

2. Find your Placement ID.

   1. In Mapp Intelligence, go to Marketing > Placements > Reco API.

   2. Find the correct placement.

   3. Click API Info.

3. Create a personalization block in Message Creation or Segmentation Builder.

4. Set the source to MAPPINT.

5. For the modelID, use the Placement ID from your Mapp Intelligence Recommendation API.

Example of a personalization block

<%ForEach var="recommendedProduct" items="${ecx:recommendedProducts('MAPPINT', user.pk, 'plcmnt5', 0)}"%>
                    <%${recommendedProduct.productName}%> - <%${recommendedProduct.productPrice}%>
                    <%/ForEach%>